This represents the blinded proletariat who have not reached class consciousness and love their oppressor. ![]() ![]() When they have no villain to serve, they become depressed. The minions have existed since the dawn of time itself, and have one purpose – to serve the most evil of villains, from Tyrannosaurus Rex to Gru (with an understandable career gap pre-1960). On screen, they seem to almost be commentary on the utilization of the blinded proletariat by the capitalist bourgeoisie. The role of the minion representing labor in a multitude of ways is quite fascinating. Minions are pervasive on the internet and in stores, and seem to have penetrated nearly every area of life. Young adults generally do find Minions to be extremely annoying, but not without an ironic love and attempted subversion that seems almost intentionally created by Universal. The silliness of Minions and their appeal to children, families, and old people would naturally cause young adults to hate them. In memes, they can portray any expression, so you can stick them wherever you want and the meme would still make sense. With few human characteristics but no discerning features, their charm is not limited by borders, language, or race. They don’t speak a human language, making their silly talk appealing to children anywhere. They are easily drawn, can be stuck on any product (and I mean any, unfortunately), are loved by kids, and are frequently memed. Off the screen, the minion represents the perfect product. ![]() Between the children who found yellow-colored butts funny, teenagers in suits “ironically” watching in the theater for TikTok content, and exhausted mothers picking up popcorn spilled by their kids, Minions has captured capital(ism), both on and off the screen. This past weekend, I took my 7 year old cousin to watch Minions: The Rise of Gru (2022), surrounded by a cheering crowd of suited high school boys. The compact, spectacled, yellow creatures have been seen on everything from Facebook mom posts, children’s clothing, uncomfortably sexual memes, and corporate collaborations with Supergoop and Verdy. If you’ve been on social media at all over the past decade, you’ve definitely been bombarded with Minions in some way, shape or form.
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